These days it’s getting harder for marketers and advertisers to attract the attention of young people. I for one don’t pay much attention to ads on TV or anywhere else for that matter, unless they are made somewhat shocking of different, to catch my attention.
So how do others of my generation feel about being marketed and advertised to – what does it take to attract your attention these days? We’ve grown up with ads bombarding our lives to the point where we just don’t care about them.
The answer may lie with companies investing time over money. By ‘time’ I mean writing a blog to connect with customers, or answering questions on a forum. Being accessible to customers is the best form or advertising in my mind and certainly attracts my attention every time.
